Lighting giant Signify has welcomed Rashmika Mandanna as its new brand ambassador, just in time for the summer season. This collaboration reinforces the company’s focus on innovation, energy efficiency, and customer-centricity while tapping into Mandanna’s widespread appeal.

Known for her style, grace, and pan-India presence, Rashmika perfectly aligns with Signify’s brand ethos. Her association with Ecolink and Philips is expected to strengthen the brand’s connection with a younger, dynamic audience, a key segment in India’s evolving consumption landscape.

Expressing his excitement about the partnership, Sumit Joshi, CEO & MD of Signify (Greater India), said, “At Signify, we are committed to bringing the best innovations to our customers under our #BrighterLivesBetterWorld vision. Rashmika’s vibrant personality and dedication to excellence resonate with our core values, and we are confident that our association will strike a chord with consumers nationwide.”

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs, and CSR at Signify, emphasized that Rashmika’s dynamic presence and authenticity make her an ideal fit for the brand. He added, “With this partnership, we aim to enhance our engagement with Indian consumers and launch an exciting, high-energy summer campaign.”

Sharing her enthusiasm about joining Signify, Rashmika Mandanna said, “I’m thrilled to be a part of the Signify family. Their 130-year legacy of innovation and commitment to sustainability is truly inspiring. I look forward to sharing their story and being a part of their journey in enhancing people’s lives with smart lighting solutions.”

With this collaboration, Signify is set to elevate its brand presence and drive deeper engagement with consumers across India.